31 October 2011

Win with BlippAR!

Have you downloaded BlippAR yet? It's a free App for your iPhone (currently in Beta testing for Android) which brings brands to life by using clever image-recognition techniques. Last week Heinz launched a competition to win Heinz 'Secret Ingredient' cookery packs including a wooden spoon, apron, oven glove, a bottle of Heinz Tomato Ketchup and a squeezy, tomato-shaped ketchup dispenser - they're giving away two every day until 19th January and all you need to do is use your phone to 'Blipp' a bottle of ketchup! 

You probably think I've gone insane, so watch this video to see what I'm on about!


Tesco are in on the act too - they ran lots of Halloween ads in The Sun and the Metro last week which could be viewed using BlippAR for special content and offers.


You can also use BlippAR with Marmite and lots of Cadbury products. As with most quirky new trends (Twitter for example!), most old school compers will be completely petrified of it so I think it's well worth getting involved - it's only a matter of time before all these companies start running BlippAR competitions and if you're in there early there'll be a good chance of you winning! Download the App and enjoy at http://blippar.com/


UPDATE!
I Blipped my ketchup bottle this morning (November 1st) and got a Congratulations message - I've won a cookery pack! You can Blipp every day so why not give it a go?

25 October 2011

Why I'm not changing my Facebook profile picture to a Seabrook logo

I used to love Seabrook Crisps. They bring back happy memories of my student days in Bradford, and the hilarious time JoJoEbi and I made a short film for her final year project about 'How crisps are made' in the Seabrook factory.
But this week they've let me down. They launched a competition on Facebook to win a year's supply of crisps, and to enter all you need to do is change your profile picture to the Seabrook Crisps logo.

As well as being unimaginative and lazy, this promotion violates Facebook Promotions Guidelines in a big way. It's not using an App and it requires people to change their profile photo. SAS ran a similar promotion on Facebook asking fans to change their profile picture, and their page was shut down without warning. Not great when you have 161,000 fans like SAS did!

Think about it, the prize of a year's supply of crisps is probably costing Seabrook less than £50. And what are they getting for that? Hundreds of Facebook fans advertising them across Facebook for a whole week! It sounds clever, but it's preying on the gullibility of Facebook users. Seabrook, why couldn't you ask us to do something a bit more interesting - like the Walkers flavour competition, or the Tyrrells eccentric photo, or Burts and Corkers both asking for photos of their crisps on holiday?


From a comper's point of view, think about the impression your profile picture gives when you're entering all your other Facebook competitions. Do you really think a promoter will choose you as a winner when you have a brand name as your profile picture? Even if your name comes out of the hat, if they get suspicious and see that your profile page is a wall full of comps I don't think you'll win. And I doubt you'll have much luck in any other snack brands' Facebook promotions this week either!

Finally, is it really worth changing your picture for seven whole days just for a 1 in 500 or so chance of winning a few boxes of crisps? Compers, you disappoint me!


23 October 2011

The Mummy Returns

We've spent this weekend celebrating Halloween! Yes, I know it's a week too early but we're away next weekend and loads of the Halloween comps from my latest round up close before the 31st, so I thought I'd take the opportunity of a weekend at home to get busy with the pumpkins!

Over the last few weeks my blog has had hundreds of hits from people googling 'baby mummy costume'. You might recall my attempt last year at a Halloween costume which involved wrapping 10 month old Ryland in a few bandages... this won him £400 of Plum Baby goodies! I always felt a pang of guilt that his mummy costume wasn't really as amazing as it should have been, so this year I vowed to put a bit more effort in. I soaked 15 Tesco bandages (just 28p each!) in cold tea, carefully sewed them onto white toddler pyjamas and left bits trailing for that proper mummy effect!

It took a while to convince him to actually put the outfit on, but after promising him a shop visit we managed to tempt him to the local churchyard for a photo shoot... I was really pleased with the lighting on these shots: I recommend if you do take any photos of kids for competitions, try and take them outside, as natural light makes such a difference. Don't feel the child needs to be smiling at the camera either; on the contrary, if you catch them in their own world it can be much more effective. I'm now keeping an eye on Facebook for all the Halloween costume comps!



Returning home in a spooky mood, I decided it was time to get the pumpkins out. After hours of browsing Pinterest for pumpkin carving masterpieces last week, I decided that due to my limited skills I would attempt something simple and cute instead. In Japan there's a company called San-X who are constantly creating new cartoon characters: essentially, by putting simple smiley faces onto all sorts of inanimate objects like cheese and sofas.... So, with a Sharpie marker I drew my 'kawaii' (Japanese for 'cute'!) face onto my big pumpkin and got Rob to take a shot for the Anorak 'Pimp your Pumpkin' comp...
Next, on to the carving... As well as our giant pumpkin we had a little one in our veg box so I carved the smiley face onto the pair of them. I'm hoping the smiles might make them stand out in the new pumpkin carving comps on the Abel and Cole Facebook page and the Monkey Stars blog!
As for the insides, we added the roasted pumpkin with a little home grown sage and some crispy pancetta to Jamie's classic risotto recipe...
And this afternoon I made a pumpkin soup with lots of sweet smoked paprika and turmeric - topped with a crème fraîche and black olive skull with radish eyeballs! I reckon a few comps will be popping up on Facebook and Twitter this week that this would be a suitable entry for!
If you love Halloween comps then do check out last week's comp round up, and keep an eye on the SuperLucky Facebook page for all the new comps that are bound to pop up this week. I've also added a linky to the Halloween round up so I can add new comps as they appear - feel free to add any that you find too!


I've added this post to Thinly Spread's Halloween activity linky!

15 October 2011

Halloween Competition Round-up

It's that time of year again folks - get your face paints and spooky buffets ready for HALLOWEEN. Here's a selection of creative comps and easy prize draws to get you in the mood! I'm hoping to find time to make Ryland a 'The Mummy Returns' costume this weekend so watch out for that on Facebook!

Free Student Fees have promised a Halloween Photo competition next week to win £1000 cash so keep an eye on their Facebook page!

Win £50 to spend on fancy dress at halloweenerrific.co.uk - no closing date stated for this one.
Magic Radio are giving away a VIP Family experience with WICKED at London's Apollo Victoria Theatre - upload your Halloween photos and videos at magic.co.uk to enter. No closing date stated.

DigiMums are giving away ten pairs of family National Trust passes to Halloween events in Northern ireland - enter at digimumsni.com by 20 October 2011.

Win $250 of Special Effects Make up - enter at the PPI Premiere Products Facebook page before 20 October 2011.

Win a Fairy Costume for Halloween - enter at CassieFairy Tutus before 21 October 2011.

One for Nottingham students - pick up an entry form at Clarendon College and design a monster for Halloween and you could win some 'ghoulish prizes' - details are on Facebook, enter by 21 October 2011.

Win a child's Halloween costume at Mummy's Space - enter before 21 October 2011.

Live near Bristol? Win a family ticket to Old Down Country Park by getting the kids to design a Halloween front cover for 'Just my Area' magazine - read more at www.justmyarea.co.uk and enter by 21 October 2011.

Win Halloween cake toppers at Mummy Central - enter by 21 October 2011.

Top Fruit want you to guess how many nuts are in the bowl for their Halloween comp, the prize is a Wii - enter before 22 October 2011 at their Facebook page.

Upload a creative photo of your child dressed up for Halloween at the Maclaren Baby Facebook page and the one judged the best will win a Dylan's Candy Bar Volo stroller. This is open worldwide and there are some seriously good entries from the Americans! Closes 23 October 2011.

If you're crafty then check out the Burda worldwide Halloween Costume Competition to win $1000 cash or a new sewing machine - enter before 23 October 2011. Check out last year's winner - wow!

Win a spooktacular hamper in the easy competition at the Co-op website - closes 23 October 2011.

Mellow Mummy is giving away a Halloween Dr Oetker Treats baking set - enter before 23 October 2011.

Design a Halloween cocktail and win a Halloween dinner at Chino Latino - enter on the Park Plaza Facebook page before
24 October 2011.

Crossfire are running a comp for the skate kids - add a photo of your sticker collection to the thread at the Sidewalk forum, and you could win tickets to the Crossfire Halloween Massacre, Toxic Waste stickers and a pair of Old Skool Vans. Enter before 24 October 2011.


Send Asda your favourite Halloween photo and their favourite will win a mammoth party pack plus a £200 Asda gift card! Two runners up will win a Murder Mystery Weekend or a Ghost Walk! Enter on Facebook before 25 October 2011.


Win a Halloween Cookie Course with Peggy Porschen on 28 October - enter at Party Times before 24 October 2011.

Kids aged 6-11 can enter the Greggs spooky stories competition to win one of five Kindles - closes 26 October 2011

Win one of ten Disney Buddies boxsets at TinyPop - submit a photo of your little one looking spoooooooky to enter, before 31 October 2011.

Win fabulous washable Fuzzibunz nappies in the Babi Pur Halloween competition - enter before 31 October 2011.

Salter are giving away a Precision Digital Measuring jug - to enter, email your Heston Blumenthal inspired weird recipe to saltersocialmedia@hotmail.co.uk. Read more at their Tumblr page, and enter before 31 October 2011.


Win a Ghost Walk in Birmingham by posting your Halloween-themed story on the Birmingham Ghost Walks Facebook wall before 31 October 2011. 

Upload a picture of your artistic pumpkin to the FDC Facebook page and you could win a hamper full of treats worth £50. Enter before 31 October 2011.

Send Burncard a photo of your best ever Halloween fancy dress outfit and they'll send a t-shirt to their favourite entry. Enter at burncardclothing.com by 31 October 2011.

Mumsnet members can win a set of Innocent Drinks limited edition glow-in-the-dark magnets by emailing a photo of their fruity freak or veg monster to innocentdrinks@mumsnet.com - every entry wins! Read more at mumsnet.com and enter before 3 November 2011.

Win a personalised stable sign for your horse - submit a photo of your horse dressed up for Halloween(!) at horsemart.co.uk before 4 November 2011.

Share your photos of Fabulous Bakin' Boys tricks to win your height in cakes - you can find the tricks on their special Halloween cupcake wrappers! Enter on Facebook before 7 November 2011. 

Total Greek Yogurt are giving out weekly prizes of Greek yogurt and a 'BOO Box' until 14 November 2011. Upload a scary story or wacky recipe at their Facebook page to enter.

Finally, Walton Sheds want to award the best dressed shed with £100 vouchers - your shed can be dressed up for Halloween or for Christmas as the comp doesn't close until 11 December 2011. Check out more details at waltonsheds.co.uk

I've added a LINKY below to add more Halloween comps as they pop up - feel free to add your own finds!

14 October 2011

How to enter a blog competition

Blog competitions and giveaways are a relatively new phenomenon, and can be totally bewildering if you've never seen a blog before! Perhaps first I should explain what a blog is - it's short for 'weblog', and people write them as an online public diary - most bloggers will update their blogs with 3 or 4 posts a week, so it can be a very time-consuming hobby. There are several different styles of competition on blogs - some blogs use entry forms, where you simply submit your name and email address, but most will want you to leave comments to enter the draw. In the UK, the majority of blog giveaways are hosted on 'mummy blogs' so the prizes will be family-orientated - the benefit of this is the low entry numbers.
The great thing about most blog comps is you can see at a glance how many people have entered, and what your chances are. I generally win a blog competition a week, usually small prizes like toiletries, toys or books - although I have recently won a fab £150 laundry hamper from the All Baby Advice blog!


Before you get started 
It's possible to enter and win blog competitions without doing so, but I recommend that you sign up for a gmail account or set up a Google profile using your existing email address. To do this, go to www.google.com and choose your username, then complete your details. Having a Google account also means you can access Google Docs - I find the online spreadsheets essential for organising my comping lists!

Entry requirements
 
Many blog competitions require a compulsory method of entry, and then offer optional extra entries - for many blog giveaways you do not have to have a Twitter or Facebook account! You will usually be asked to leave each entry as a separate comment, this is because usually the blogger will use random.org to choose a winning comment from the total number of comments. They will check that the winner completed all the steps they claim to have done before awarding the prize.

The most common entry requirements are:

  • Publicly follow *blog name* on Google Friend Connectthis is a way of following blogs that you enjoy - you can view the latest updates in your Google Reader, or using an RSS App on your Smartphone. To follow a blog on Google Friend Connect look for the widget on the blog (mine is to the right) and click 'Join this site' - you can sign in using a Google (or Gmail), Twitter, Yahoo, AIM, Netlog or OpenID account. After doing this, leave a comment on the blog along the lines of "I follow you on GFC"
  • Follow *blog name* on Twitter and tweet about this giveaway.There will be a link to Twitter in the instructions - click this and then click 'Follow'. To tweet about the giveaway, make sure you include the URL (web address) of the giveaway as well as the blogger's Twitter name - often, the blogger will post the exact tweet so you can copy and paste it. After doing this, leave a comment on the blog to say you're following and you tweeted, leaving your Twitter name. You may be requested to add a link to your Tweet - to do this, visit your Profile page at www.twitter.com and look for the time under your tweet ('1 minute ago' for example). Click on this, then copy the address from your browser address bar. If you're new to Twitter, read my advice here.
  • Like *blog name* on Facebook - There will be a link to Facebook in the instructions - click this, log in to Facebook and then click 'Like' at the top of the page. You may also be required to leave a comment on the page, or to 'tag' the page in a post on your own Wall. To 'tag' a page, you need to Like it first, then when you start typing your update, type '@' before the blog's page name. The name should appear in a drop down menu and will appear highlighted in blue - or 'tagged' in your update. This means that your post contains a direct link to that page, and will usually appear on that page's wall. After doing this, leave a comment on the blog to say you Like the page (along with your Facebook name).  
  • Subscribe to *blog name* by email - There will be a box on the blog to add your email address (it's to the right on my blog) - you will receive an email confirming your subscription and you will need to click on the link in the email to activate your subscription. Leave a comment to say "I subscribe by email." 
  • Follow *blog name* using Networked Blogs Access blogs on Facebook using Networked Blogs -  click 'Follow this blog' and then Connect via Facebook to activate.
  • Visit the sponsor's website and answer a question about it - There will be a link to the sponsor's website, and you might need to choose your prize, or your favourite item - return to the blog and comment with a description or a link.  
Other entry requirements can include:

  • Follow the sponsor on Twitter
  • Like the sponsor on Facebook
  • Share the competition link on Facebook
  • Blog about the competition
  • Add a badge to your blog linking to the competition
  • Comment on any of the blogger's other posts
The important thing to remember when entering blog competitions is making sure you're contactable! Most bloggers will get in touch with their winner by email or a Twitter Reply. If you've set up a Google Friend Connect profile, include an email contact on your page (see my profile as an example) - if you haven't done this, and you don't have a Twitter account, you will need to include your email in a comment on the blog - if you're concerned about spammers then write it as 'di (dot) coke (at) me (dot) com', for example. Some bloggers want their competition entrants to be regular readers of their blog, and so they will announce you as the winner in a blog post and ask you to get in touch within a certain amount of time. To make sure you don't miss an announcement, you should search for your name at www.google.com/reader every couple of days!

Using Rafflecopter
 
A new way of running a blog competition is Rafflecopter, which might look a bit complicated at first glance, so here's a video explaining how to use it: 



How to Enter Rafflecopter Giveaways from Rafflecopter on Vimeo.

For a Rafflecopter competition, there will be one or more mandatory entry methods, with instructions. When you have completed these, click 'I Did It' to register your email address - you can then complete the optional entries. There may be an option to tweet a link daily, so if it's a prize you really want you could do this for extra entries. If you're entering a Rafflecopter giveaway, you leave your email address with every entry (it won't be published), which means that there shouldn't be any issues with the blogger being unable to contact you. With some Rafflecopter promotions, you won't need to have a Google, Twitter or Facebook account to enter - if you like, you can just specify one mandatory entry method, which is to leave a comment on your blog. 

Where to find blog competitions
Your first stop should be my monthly SuperLucky Blog Comp Linkys, which you can access through the two links at the top right of my blog - I update the lists to remove expired comps every few days. You can also search on Twitter - but watch out as you might pick up giveaways that aren't open to UK readers!

Once you start following blogs you will have lots of posts in your Google Reader and can search it regularly for the word 'win' to find the giveaways.

If you want to race through your comps quickly then blog giveaways probably won't suit you - try to stop and have a browse of the blog rather than just comp and go! Through entering giveaways I have found some wonderful blogs and made some very good friends. If you're lucky enough to win a prize, be patient - remember that bloggers don't get paid to blog, and that they often have busy family lives so they might not be able to get back to you immediately - often the problem can be with the PR company who are posting the prize on!

13 October 2011

Making voting competitions fairer

It's time to revisit the topic of online voting competitions. Since I blogged about them in February (see 'When Voting Competitions Go Wrong') there have definitely been improvements, with more promoters introducing judged or random prizes, and some offering prizes for voters too. We're seeing a lot less of the 'pure voting' competitions that offer one big prize to the entrant with the most votes, but there are still issues with vague terms and conditions that don't mention what is acceptable in terms of how the entrant may source their votes. Promoters are still wearing blinkers and naively won't accept the lengths that people will go to for a prize - yes, people really do create fake Facebook accountsbuy votes online, and steal photos, recipes and stories from copyrighted websites, knowing that they can get enough votes to win regardless of whether they've created the entry themselves!

Because it's so easy to cheat, I believe there's no way a 'pure' voting competition can be fair. If a promoter expects their fans to spend time and effort on a photo, video or recipe then the least they can do is apply some form of judging - in an ideal world all creative competitions would be completely judged. The problem with this is that judged competitions won't attract as much traffic to a Facebook page as a voting competition will. And with the public fancount and 'talking about this' statistics on every Facebook fan page, these figures are more relevant than ever to PR and marketing agencies as the sign of a successful promotion - whereas actually, it's much better for a company to attract a few loyal fans than a thousand Asian vote-swappers!

As good examples of alternatives to voting competitions, Tesco and Argos launched completely judged creative competitions in the Summer which had a great response - they achieved this through offering daily prizes. For the Argos competition, entrants uploaded a photo featuring the new Argos catalogue and the most creative photo was chosen everyday to receive a £50 voucher. Tesco invited entrants to choose a prize from their online catalogue, and add a reason why they should win it. Every hour from 9am-5pm for a week Tesco chose their favourite entry to win their specified prize. This created a real buzz on Facebook and the winning entries were very original and creative. These promotions were successful because of the daily element, because fans could enter every draw - and because the pages had thousands of fans so the word spread quickly! 

But it's not all bad news with voting competitions, as promoters are finding ways to make them a little bit fairer...

Most voting competitions now include a judged element, either:
  • Before the voting (eg. a shortlist of 20 went to public vote in the Jamaica Ginger Cake recipe competition, a shortlist of 10 in the Cafe Collection video competition) - if the competition has a good response the promoter should be assured of a quality winner if all the entries are judged. Ideally, every shortlisted entry should get a prize.
  • After the voting (eg. a winner is chosen from the six most popular entries in the Crock-Pot recipe competition, and the top ten in the Duck and Cover model competition) - the promoter will get more traffic to the site with this method, but if judging is limited to just the top few there might not be a decent entry in there. 
  • Alongside the voting (eg. Mecca Bingo gave the three most popular videos in their Bingo Lingo comp big cash prizes, whilst awarding their 5 favourite videos each week £100 vouchers, and in the Ecover photo comp, they are awarding iPad2s to both their favourite and the most voted entries) -  with this method, I recommend giving the bigger prize to your chosen winner and a smaller prize to the most popular entry.
Other promoters have introduced a random element: 
  • Campbells recipe competition gave a prize daily to a random entrant, whilst the recipe with the most votes won a knife block. 
Or given prizes to the voters: 
  • Fab gave digital cameras to random voters in their 'Fab Den' competition 
Whilst some offered prizes to early entries, to create an early buzz:
  • No Fear gave £50 cash to the first 20 videos uploaded to their Fearless Fred competition
  • Cafe Collection gave a case of wine to the first ten video entries

Now for the bad news - let's look at some recent case studies that haven't run very smoothly: 

  • Westfield Stratford City disqualified their 'Create Your Take' winner after it materialised that some of their votes were from fake Facebook profiles. Facebook fans responded by posting up 'evidence' that the replacement winner had cheated too. The situation meant that the announcement of the winners became a slanging match, which put a dampener on the occasion for the eight 'blogger's choice' judged winners.
  • Fab Ice Lollies ran their 'Design a Den' competition again this year and shortlisted 15 entries. These then went to a public vote with prizes for voters, but during the early stages of the competition the promoter decided to hide the vote counts. It also became clear that by refreshing the browser, people could vote multiple times. Fab refused to confirm whether these multiple votes counted towards the total scores and when the winners were announced many people weren't convinced by the fairness of the results. 
  • Grand Marnier invited Facebook fans to upload a photo of a sunset for their competition. Generously, the most popular 200 photos won a Grand Marnier goody bag, whilst the photo with the most votes would bag a trip to Paris plus spending money. Despite many people warning the promoter about the perils of voting on their Facebook page, the top two photos managed to suspiciously gain over a thousand votes, way more than the other entries. Just a few days before the closing date, Grand Marnier decided to change the rules and recruited an independent judge to pick the winner. 
  • Crock-pot are running a recipe competition where the six most popular entries will win £250 Abel and Cole vouchers, and one overall recipe will be chosen to win £1500 vouchers and a cookery course. Of the current top ten entries, five of them are taken directly from recipe sites including Jamie Oliver and BBC Good Food, despite the rules stating the recipe must be their own. Crock-pot have stated all shortlisted entries must comply with their T&Cs, but if this competition was judged on merit this wouldn't be an issue. Some people really have no qualms about public cheating on Facebook - they know they are able to get votes so it doesn't matter what they enter into the competition!
  • SeaSalt Clothing invited fans to send in photos to represent Summer and created a gallery for voting on their Facebook page. The gallery contained professional photos, stolen photos, Winter photos... and the fans weren't happy! (scroll down to see the comments under the gallery!) - needless to say, the photo of people in Winter coats at Lulworth Cove won the prize hamper!
  • Mercedes recently ran a competition to win a Vito van; ten shortlisted entrants went head to head to try and get the most votes. It soon materialised that the two frontrunners had been buying votes on websites www.fivesquids.co.uk and www.microworkers.com. The third placed contestant Sarah blogged about the issue, and eventually Mercedes changed the rules and disqualified the vote buyers - but also disqualified Sarah for asking for votes on the www.getonlinevotes.com forum. Not great PR for Mercedes.
Some of these situations may have been avoided if the promoters had spent a little more effort on writing the terms and conditions. If promoters do insist on running a voting competition, here are some terms and conditions that might help to avoid these problems - ensure these rules are easily accessible to all entrants.

The promoter reserves the right to disqualify any entrants who have used the following methods to gain votes:

- creation of fake or multiple Facebook profiles
- offering any type of compensation (monetary or otherwise) in exchange for votes 
- using 'Vote Exchange' forums
- using robotic or automatic devices
Promoters should monitor the voting and investigate any suspicious activity such as a rapid increase in votes, or a lot of votes from Facebook members in a certain area of the world. They should regularly search for links to the competition on Google and Facebook in case they have been posted in Exchange forums. Watch out though - if you do add terms to disqualify entrants who use vote swap forums, jealous contestants might go as far as to post fake requests on forums such as www.getonlinevotes.com in order to get the leader kicked out of the competition! This may sound far-fetched but I can assure you it happens - you should research thoroughly any accusations of cheating before you decide to disqualify the contestant.

Promoters could also introduce a clause along the lines of:
Finalists will be chosen based on a combination of public votes received and the preference of an independent judging panel.  
So, if the most popular story simply isn't suitable or of a high enough standard to make the shortlist, they have the option to exclude it. In this case though, the most popular entrants may become rather annoyed - it would be best to specify the exact percentages of public and judge voting that make up the final scores.

To discourage plagiarism, add a clause similar to:

We reserve the right to reject photos/recipes/stories that are not the entrant's original work or not in the spirit of the competition 


If a promoter doesn't want to go down the 'creative' or voting route, they could launch an imaginative and original viral campaign like these recent competitions: 

  • Innocent Drinks Fruit Field Trips - invite three Facebook friends to join your holiday postcard. If all 3 accept you're entered into the draw to win a holiday. You can invite as many friends as you like, with each completed postcard getting you another entry into the prize draw. The viral effect is achieved by automatic wall posts.
  • Kleenex Lost Box - a clever weekly Facebook game. Inviting friends to join your team, you plot pins on a map to try and locate the 'Lost Box'. With a full squad of 4 members, you have a possible 28 pins a week to help you get a 100% score. Every team with 100% is entered into the weekly prize draw to win a £250 prize for each member of the team! This encouraged people to invite friends, as well as logging into the Kleenex App daily to ensure a good score.
Most people on Facebook will have 3 friends that they can ask to join a competition without feeling they're harassing them. When it comes to asking for votes from 100+ friends, now that's spamming!


I hope this information has been useful - please read in conjunction with my older post on How to Run a Voting Competition and do email me with any queries.

7 October 2011

A foodie weekend in Paris

Ah, Paris. Surely the most famous of romantic destinations? And of course the ideal choice for me and Mr Coke to spend our first weekend away from the boy... We crept out of Nana's house at 6.30am, drove the 15 minutes to Ebbsfleet and hopped on the Eurostar for our 2 hour journey to Gare du Nord. Now THAT'S what I call civilised! 
Whereas for some people, a climb up the Eiffel Tower and cultured browsing in the Louvre would have been on the 'must do' list, my own notes consisted of a list of restaurants, and the word CHEESE at the top in capital letters. On the Friday we had booked to dine at l'Arpège, which I was super excited about. Luckily Rob checked the prices online beforehand and swiftly changed our booking to lunch when he saw that dinner would cost us the price of a small car. We had a splendid tasting menu which consisted of mainly vegetable dishes from their garden - a wonderful gazpacho soup, fresh tomato salad, herb ravioli - plus a monkfish or chicken main course, apple millefeuille and a fascinating cheese selection which included something that tasted like manure. Yes, really. 
There was also a selection of rudely shaped marrow and squash table decorations which became much more amusing as my wine intake increased...
The following day we decided we really should make the effort to see some famous sights, so we paid our €26 each for an Open Top bus tour. Two hours later, I knew everything there was to know about Paris (did you know that 'on the Champs Elysees you can buy everything from cars to video tapes' - wow, video tapes!) and I'd also acquired a suntan. Marvellous! We disembarked and fought our way through the shopping tourists at Galleries Lafayette to find a cosy little arcade called Passage de Panoramas where we dined on some fabulous Lyonnaise sausages and goats cheese. 
In the evening we climbed up to Sacré Coeur with what seemed like a thousand other people, and sat drinking Carlsberg as the sun went down and teenagers played guitars - it brought back happy memories of sitting in the Sacred Space at Glastonbury Festival!

We had a big night planned for Saturday, a dinner at the 'world's 9th best restaurant' - according to Restaurant magazine - Le Chateaubriand. It's notoriously difficult to get a table there but Mr Coke somehow managed to cajole Sat Bains ('celebrity' chef and fellow Lenton resident) into organising it for us via Twitter. How very modern! When we arrived there at 9pm after a stroll through an area called 'Belleville'  - a particularly inappropriate name! - it was heaving and we started to have a small panic. But then Sebastian greeted us with 'Oh you must be Sat's friends!' - well, THAT made us feel very special indeed. The restaurant was small and lively, with an open kitchen and the skinny staff running around like their pants were on fire whilst the queue outside the entrance grew longer. We had a tasting menu which included such delights as duck heart, squid in black ink, tuna, consommé (with coffee beans!) and mushrooms in chocolate - it was certainly unusual. The waiters were charming and the wine was lush... unbelievably though, there was only one loo and people were queuing for it almost into the kitchen...which I found hilarious - again, probably as a result of a bit too much alcohol. 
So, our final meal in Paris was Sunday lunch - Sebastian at Chateaubriand had recommended a place called Le Verre Volé in Marais, near the canal. It was teeny, and we enjoyed yet another splendid feast - carpaccio of grey mullet and raspberries, squid, beef, stingray, fine wine and yet more young skinny waiters (honestly, Paris is full of them!).
In terms of tips for Paris, all I can say is - take a lot of Euros with you. Luckily our trip was a prize from Lending Stream, so all we paid for were our expensive meals - but of course, they were worth every penny!

This post is an entry for the Travelizer competition, and below is a blog hop that you can add your entry to, and then copy the code to add to your own blog - I look forward to reading your travel tales...

Travelizer Bloggers comp: win an £800 European break!

Ah, how I love to travel. But there is ABSOLUTELY NO WAY I'm paying full price for anything. In fact, on the rare occasion I actually have to pay for a holiday I spend ages scouring the web for the best bargains and ensuring I never have to suffer the awful feeling of being ripped off. 

Travelizer is a new travel comparison website "dedicated to hunting down fabulous deals from the far-flung corners of the web" - and to celebrate their imminent launch, they've set us a blogging challenge with a chance of winning a European break!

Entering the competition is easy peasy:

  • Write a minimum of 150 words on your favourite holiday destination and include a photo
  • Publish it on your blog before 4 November 2011
  • Email oliver@travelizer.co.uk with a link to your blog post
The prize is £800 to spend on a European break, and the winner will be chosen at random from everyone who takes part. To be eligible your blog must have been created before 1 September 2011 - read more terms and conditions at www.travelizer.co.uk. If starting a blog is something you're not sure about, do read my post about the benefits of blogging for compers - there are regular comps just for bloggers, including the current Love The Garden one!

If you take part I would LOVE to read your travel tales, so at the end of my entry - which you can read here - I've added a Blog Hop Linky so we can share our posts. Bon voyage!

6 October 2011

My page 3 fella!

You know how the local paper loves a happy story? Well after being bumped from the Friday, Saturday and Monday editions due to murder verdicts and Forest losing Steve McLaren, my boy made an appearance on page 3 of Tuesday's Nottingham Post with a story all about how the little chef won us a trip to Italy!
I blogged about the Garofalo pasta competition in July after seeing it on Madhouse Family Reviews, and we loved making our Purple Swamp Pasta with beetroot:
Purple Swamp Pasta (serves 2 adults and 2 toddlers) 2 beetroots
300g Garofalo Pazielle Pasta
200g mascarpone cheese
1 tbsp tomato puree
3-4 sage leaves, chopped
Boil the beetroot for 35 minutes, then peel and chop. Pop the beetroot, mascarpone, chopped sage and tomato puree into a blender and whizz until smooth. Boil the pasta for 13 minutes, drain and stir through the beetroot sauce. Serve with steamed broccoli 'trees'!

I honestly didn't think our simple recipe was good enough to win the prize as there were so many fabulous entries (including my favourite from Madam Luxe!) - but representatives from both Good Housekeeping and delicious. judged it as the top entry so we're proudly going to Sorrento on our holidays next year. Garofalo have also generously let us take mum-in-law as our 4th family member, so it will be a real family holiday, yay!

You can also check out the Nottingham Post article and photo online here.

Even if you're no Masterchef, it's definitely worth giving recipe competitions a go - it's fun to experiment in the kitchen, and if there's a chance of winning a prize then that's a real bonus! The main problem for me is that the meal gets cold whilst I'm faffing around trying to take the photos...

Keep an eye on my Super Lucky Facebook page for the latest recipe comps - and get your MilkshakeChocolate, Nut, Mushroom and Ketchup recipes ready! (...click the ingredients for the comp links!)

4 October 2011

Running a Blog competition

With the growing popularity of Rafflecopter.com, I thought this an ideal time to outline how you can host a successful giveaway on your blog. 
Running a contest, prize draw or competition on your blog is a great way to attract new visitors, whilst giving something back to your readers, and it will improve your blog's rank in Google search results. Often a company or PR agency will approach you with a prize, but you can also keep an eye on Twitter for requests, and if there are specific companies or products that you like, contact them directly. And of course, if you're crafty or have a shop, you can give away your own handmade goodies! I like to offer the winner a prize of their choice, such as something from Amazon or the Book Depository

Prize photos
Incorporate a photo of the prize that will appear when your link is shared on Facebook. If it's a handmade prize then take a couple of good photos of it, in daylight if possible. If it's something else then do a Google Search on large photos of that product - you could even design a graphic that adds 'WIN!' to a photo of the prize.

Entry requirements

Many blog competitions require one or two compulsory methods of entry, and then optional extra entries. 

The most common entry methods are: 
  • Leave a comment below (almost always compulsory)
  • Follow on Google Friend Connect (usually compulsory)
  • Follow on Networked Blogs
  • Subscribe to your blog via email
  • Follow you on Twitter
  • Follow (prize/product) on Twitter
  • Tweet a link to the competition
  • Like your Facebook page
  • Like (prize/product) page on Facebook
  • Share the competition link on Facebook
  • Tag the blog page in a Facebook status
Note: Although Facebook Promotion Guidelines aren't clear on this, I also think it's fine to ask fans to LIKE a page, tag your Facebook page in a post, or comment on your wall as an extra entry, as long as entry into the draw is not conditional on doing so. 

For more complicated giveaways you might ask the entrant to:

  • Blog about your competition
  • Add a badge to their blog linking to your competition
  • Comment on any of your other blog posts
My favourite giveaways require the entrants to answer a question, for example:
  • What will you buy if you win?
  • What's your best cleaning horror story?
  • What's your favourite bedtime story and why? 
Asking a question should ensure that the entrant would really like the prize, rather than someone who is passing by and quickly wants to pop their name in a comment and then scoot off. Asking them to choose their own prize from a website is a good idea - this will increase traffic to the company's website (the company or PR agency will be pleased about this!) and also encourages a bit more interaction with your readers.

There are three ways you can add your giveaway to a blog post.


1. Ask people to leave each entry as a separate comment
This is the traditional method of running a blog giveaway. To use this method, manually list the entry requirements as bullet points to make it easier for people to follow, separating the compulsory actions from the optional ones. Don't ask people to do too many; if you run regular competitions then perhaps you could rotate the requirements and pop a couple of different ones on each giveaway - Twitter for one, Facebook for another for example. If you use Blogger, try not to ask people to leave their email address in their comment - spambots can pick this up. If you set up Disqus commenting on your blog this will make it easier to monitor and reply to posts - Disqus involves much social interaction with Facebook and Twitter which will result in more exposure for your blog. IntenseDebate is another commenting option. After the closing date, you can use random.org to choose a winning comment - when you've selected your winner, do check that that person has completed all the steps they claim to have done before announcing the results!

2. Using Rafflecopter
The free Rafflecopter web application makes it easy for you to add giveaways to your blog - once you've done one, you can base future competitions on the same template. Advantages of Rafflecopter are that every entry includes contact details (without email addresses being published), and that it chooses and publishes your winner for you. Many bloggers have trouble contacting their winning entrant - they don't use Twitter, or have no email on their Google profile - and as Rafflecopter requests an email address for every entry, this solves that problem. Rafflecopter is still invite only at the moment, but you can put your name on a waiting list, or contact me for an invite code to use. You can see an example of a Rafflecopter giveaway on my blog here, and here's a handy video on how to set up your promotion:


Rafflecopter Demo from Rafflecopter on Vimeo.

3. Setting up Entry forms using Google Docs

Google docs are really useful for promotions - you can set up simple competition entry forms which can be used on blogs or on Facebook (see my post about running a Facebook competition), and Google will update a spreadsheet of entries for you. You can check out some great step-by-step instructions for using Google Docs to set up a form for your giveaway at Family Friendly Frugality - this is a useful method if you want to run a simple email prize draw rather than restricting your competition to entrants with Twitter, Google or Facebook accounts. 


Rules
It's essential to have rules. You should explain:
  • Entry restrictions, eg. This giveaway is open to UK residents only. I would also recommend adding  'Automated/bulk entries and entries from third parties are not permitted'.
  • Closing date and time, eg. 31 October 2011 at 11.59pm GMT
  • How you will choose the winner. Explain whether you are choosing the winner at random. If you want to judge the competition then you can't ask people to make 'extra' entries, as these won't have any influence on the outcome. You should ask an independent judge to choose a winner to a tiebreaker question, rather than choose it yourself, to make it fair.
  • How you will contact the winner. Will you post it on your blog and ask them to contact you, or will you contact them via Twitter or email? If it's the former, state in the rules how long you will give them to contact you before you draw another winner. If it's the latter, you will need to ensure every entrant knows to leave a method of contact - if they don't use GFC (or haven't added an email to their profile) or Twitter then they will need to leave an email address in the comment.

Promoting your giveaway

  • If your competition is open to UK or worldwide entries then you can add it to my SuperLucky Linkys, the current ones can always be accessed from the top right of my blog - remember to add the closing date!
  • Submit competitions to a competition listings site - in the UK, you can use The Prizefinder
  • Post up links to your blog giveaway on Facebook - tag the promoter/prize if possible
  • Tweet links to your competitions
  • Network with other bloggers and ask if they will retweet you, or if you can share it on their Facebook walls. 

After the competition has ended
When the competition has closed, add 'CLOSED' to the end of your blog post title, as people may still find it in search results. Announce the winner in a blog post or a Tweet. Check with the company when the prize has been posted, and ask the winner to confirm receipt.


Thankyou for reading, and good luck with your giveaways!
This is an expanded version of my guest post at A Bit of this and a Bit of that.

Win a Dune Lindy Handbag - CLOSED

Recently I was lucky enough to win an amazing prize from Woman magazine - nine handbags! Much as I love a good handbag, I dont really need nine new ones, so as well as putting several aside for Christmas gifts, I'm giving one away here on my blog! It's a Dune Lindy Shopper bag, in tan and measuring 24x21x12cm. You can check it out here - it retails for £55.
I'm using a new system called Rafflecopter to run my giveaway. This means that even if you don't have a Twitter, Facebook or Google account you can still take part - the only mandatory entry is to leave a comment on my blog to tell me what unusual item you would put in your new handbag. If you choose an 'anonymous' profile to make your comment, please ensure you include your name in your comment.

When you've left a comment click 'I did this' and you will be asked to leave your name and a contact email address (which won't be made public). There are plenty of optional entries - you can do as many as you like, just click 'I Did This' after each one. Each one you complete gives you an extra entry into the draw.

You can watch a video on how to enter Rafflecopter giveaways on their blog - and do read my post on How to enter a blog competition if you need a bit more help!


This giveaway will end on 31st October - good luck!

3 October 2011

A gazpacho recipe for the Lovethegarden tomato competition

Last month I was lucky enough to visit Paris and dined at the magnificent L'Arpège restaurant - their tasting menu is almost completely vegetarian and we enjoyed this incredible salad of mixed tomatoes as part of our meal (photo courtesy of Food Snob): 
It really inspired me to use more tomatoes in my cooking, so when I returned to the UK and saw the weather forecast I decided to make the ultimate Summer soup - gazpacho! And conveniently, fab gardening blog LovetheGarden.com are currently running a tomato recipe competition - check it out at www.lovethegarden.com/blog/a-taste-for-tomatoes-a-recipe-blog-competition - and get your tomato recipes blogged before 19 October 2011 to be in with a chance of winning £200 to spend at a restaurant of your choice, or copies of James Ramsden's cookbook.

I didn't stray too far from the classic gazpacho recipe, but I omitted the onions (I find them too strong) and replaced fresh bell peppers with flavour-packed roasted piquillo peppers, which you can find in a jar in your local big supermarket! 

Ingredients (serves 4):
1kg very ripe tomatoes
3 roasted piquillo peppers
1 medium cucumber
3 cloves of garlic
100g crusty white bread
2tbsp sherry vingar
150ml extra virgin olive oil
salt


Method:
1. Soak the bread in cold water for 15 minutes, and dice the tomatoes.
2. Dice the cucumber and pepper, and crush the garlic



3. Mix the tomatoes, peppers, cucumber, garlic, olive oil and sherry vinegar in a blender
4. Squeeze out the bread, tear into small pieces and add to the mixture.
5. Blend until smooth, then add salt to taste and stir well.
6. Sieve the mixture (make sure you wear an apron!) and refrigerate until super chilled.
7. Serve with a garnish of chopped flat leaf parsley and almond-stuffed olives
...the perfect soup for our October heatwave!